A sprint to 65 miles per hour
in about six seconds, top speed greater than 140 miles per hour, a
six-speed manual transmission, rear-wheel drive and an engine displacement
of 2.4 liters. These specifications can only mean one thing -- less
weight, more fun. Unveiled at the 2002 North American International Auto
Show in Detroit, the Dodge Razor concept car embodies the purest of sports
coupe design: aspirational, emotional and inspirational. Through efficient
design, Dodge Razor cuts right to what is vital for enhanced driving
pleasure.
The Dodge Razor concept car is
a joint effort between the Chrysler Group design studios in Auburn Hills,
Michigan, and Carlsbad, California. Dodge Razor's exterior was developed
by Akino Tsuchiya and Kevin Verduyn, while its interior was executed by
Chris Schuttera and John Sodano. They were inspired by classic European
sports cars of the 1960s, which brought a modern minimalist design
philosophy to the project. Searching for a name that reflected the car's
energy and attitude, the Chrysler Group approached Razor USA to form a
licensing partnership with the trendsetting and youthful Razor brand.
Dodge Razor has a simple shape
with every line offering an abundance of emotion and purpose. Razor's
dramatic proportions scream I'm bold, I'm powerful, I'm Dodge. The
in-your-face 'Orange Slice' body color reflects the same attitude. Working
off an all-new platform, we could create extreme proportions. The long
hood, high sills, wide body, narrow greenhouse and low centre of gravity
all indicate secure, protective performance.
To keep the Dodge Razor
affordable should it ever reach production, many "off-the-shelf" corporate
suspension and underbody components were used. While the six-speed manual
transmission was developed in Stuttgart, Germany, the engine is an
upgraded version of Chrysler Group's 2.4-litre inline DOHC four-cylinder,
now with a turbocharger and intercooler. The engine develops 250 bhp and
230 lb.-ft. of torque. Aimed at young driving enthusiasts, the Razor
concept was designed with a targeted sticker price of $14,500 within the
USA.
Reflecting
the design attitude of the popular Razor kick scooter, the design of the
Dodge Razor suggests forward motion even when the concept is parked on an
auto show turntable. It seems to be leaping ahead with its rear wheels
larger than the already massive front wheels. Its signature Dodge
crosshair grille sits solidly on the front spoiler, while the exhaust tips
are incorporated into the rear air deflector.
"We are proud to join forces
with the Chrysler Group on a car that complements Razor's lineup of
youthful, high-tech products," said Carlton Calvin, president of Razor USA
LLC. "The Razor philosophy is about revolutionizing classic products with
beautiful design and technological innovation, and we are thrilled to see
a similar philosophy reflected in the Dodge Razor."
True to minimalist form, Dodge
Razor's only ornamentations are the chrome bumpers, the racing-style
billet-aluminium fuel-filler cap, the classic door handles and mirrors and
the jewel-like lamp design. "This project really is about the power of
austerity and purity," said Verduyn.
The same holds true for the
interior. It offers the necessities for driving, nothing more. No power
windows or mirrors, no radio or leather power seats, no frills whatsoever.
Dodge Razor offers its two occupants lightweight, competition-style seats,
four-point racing harnesses, storage behind their seats and the pure joy
of driving. "Razor's interior is like a clean canvas. Our vision is that
you would be able to get additional features through MOPAR to paint your
ideal driving setting," said interior designer Schuttera.
The Dodge Razor's instrument
cluster has an integrated tachometer/speedometer with analogue reading of
the revs and a digital read-out of the speed. This compact unit is flanked
by easy-to-read gauges for temperature/oil pressure and fuel/battery. The
interior is finished in body color and extruded aluminium. "We feel
passionate about keeping it simple and honest," said Sodano. "Razor has a
focused driver's interior, enhancing the experience of raw power as only a
sports car can."
Packaged with the most
necessary performance tools and functions, including two orange Razor
scooters, and providing customers the opportunity to make its interior
entirely their own, Dodge Razor offers driving excitement to go.