What would
keep a group of automotive designers up all night? "Tonight Show" host Jay
Leno, for starters, but not by his monologue or parade of Hollywood
guests. This time it's because the late-night talk show host invited the
General Motors Advanced Design Studio to help design a mid-engine,
turbine-powered Supercar called EcoJet. Leno and Ed Welburn, GM vice
president of Global Design, introduced the car today at the Specialty
Equipment Market Association (SEMA) show.
EcoJet's genesis goes
back to a discussion between Leno, an avid car enthusiast and collector,
and Bernard Juchli, the chief mechanic and caretaker of Leno's collection.
Leno then turned to Welburn for design direction.
"A couple of paper
napkins later, Ed had begun to capture the essence of the car," said Leno.
"I've admired the work of GM's Design Studio in North Hollywood, Calif.,
and asked Ed if the studio's director, Frank Saucedo, and his guys could
continue the design study."
Welburn agreed, and a
two-week sketching frenzy commenced as GM's designers began working
after-hours with Leno's team on the project.
"EcoJet's esthetics
were driven by aeronautical and jet-age influences," said Welburn. "It's a
purpose-driven design that conveys power, capability and even danger, with
a hint of Cadillac's sophisticated design."