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Sunday,
8 January 2006
GMC PAD Wins Design LA Vehicle Design Challenge |
General Motors
Displays Limitless Creativity with Concept: GMC PAD Wins Design Los
Angeles Vehicle Design Challenge
The General Motors West Coast Advanced Design Studio hoists the trophy for
the 2006 Design Los Angeles Design Challenge with the creation of the
innovative GMC PAD. The design team created what the judges proclaimed a "LAV,"
Living Activity Vehicle.
The concept of the GMC PAD is that of an urban loft with mobility.
Featuring a diesel-electric hybrid system for propulsion, the engine also
serves as a generator for the onboard power grid. The media rich
environment is unlike any other, and comes with an endless variety of
entertainment, information and security options.
The GM design team consisted of Steve Anderson, Senon B. Franco III, Jay
Bernard, Phil Tanioka, Sidney Levy, Brian Horton, Alessandro Zezza,
Christine Ebner and Frank Saucedo. Choosing between the ten entries were
design experts Imre Molnar, dean of the College for Creative Studies; Tom
Matano, director of Industrial Design for Academy of Art University and
Stewart Reed, chairman of Transportation Design at the Art Center College
of Design.
"This is the true
all-around vehicle," said Matano. "This creates a new segment between the
RV and the SUV. The future of this Living Activity Vehicle would appeal to
many buyers including corporations, future home-owners, traveling business
people and constant travelers looking to go beyond the stereotypical RV."
"This challenge embodies the aspects which make this show unique," said
Chuck Pelly, Design LA conference director. "The ever-changing trends of
Southern California allow for fresh thinking, and we saw something truly
unique with this year’s winner."
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GMC PAD
(General Motors West Coast Advanced Design Studio) – WINNER
--Audi Nero (Volkswagen/Audi Design Studio California)
--Honda LA Rolling Film Festival (Honda Research & Development)
--Hyundai Gator (Hyundai Kia America Design Center)
--Kia Sidewinder (Hyundai Kia America Design Center)
--Maybach California Gourmet Tourer (Mercedes-Benz Advanced Design
of North America
--Mercedes-Benz Mojave Runner (Mercedes-Benz Advanced Design of
North America)
--Mitsubishi Roadster Konzept (MRK) (Mitsubishi Research & Design of
North America)
--Scion Exile (Calty Design Research)
--Smart Rescue Vehicle (Mercedes-Benz Advanced Design of North
America) |
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The Design Challenge
competition debuted at the 2005 LA Auto Show to rave reviews from media
worldwide and this year was brought back for an encore battle of
automotive designers. The theme, “An LA Adventure,” is a reflection of the
myriad of activities inherent to Southern California. Designers were
challenged to create vehicle designs which best signified this theme.
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